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HubSpot
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Metrics
ARR
The ARR for the period by active accounts.
ARR Waterfall
The ARR for the period, broken down to start of period, new, expansion, contraction and churned ARR.
Account Engagement Rate
The percentage of accounts with engaged contacts relative to the total number of accounts with contacts.
Account Funnel
The total number of accounts that entered each stage of the account funnel during the time period.
Account Funnel Snapshot
The total number of accounts found in the each stage of the account funnel at the end of the period.
Account Retention Rate (LTM)
The number of accounts active 12 months prior that remained active over the specified period as a share of all the accounts that were active at the start of that period.
Accounts Engaged by Campaign
The average number of accounts engaged by campaigns during the period.
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