Sightfull Raises $18M Series A to Accelerate Market Traction

Sightfull enables SaaS companies to quickly analyze vast amounts of complex business data in order to continuously test and adjust their go-to-market strategies. Within hours of deployment, the powerful Sightfull platform provides revenue leaders with the ability to: 

• Answer and drill down into their business questions at scale 
• Analyze data at a granular level, from leads to renewals 
• Proactively identify issues with a real impact on revenue 
• Collaborate across the end-to-end revenue value chain 

Sightfull’s self-service platform is designed for use by everyone from the Revenue Operations and Finance teams to senior revenue leaders and executives, allowing them to quickly answer all their business critical questions without depending on data analysts. Sightfull’s unique brand of autonomous analysis is based on proprietary technology which enables SaaS companies to quickly identify choke-points within their organizations that are holding back revenue growth. 

“Now that SaaS companies have shifted their focus from growth to revenue and efficiency, they must fully understand their business story across the entire revenue flow,” said Noam Liran, CEO, Sightfull. “Since the beginning of the year we’ve seen a major increase in the rate at which our customers analyze their efficiency and profitability metrics. This is a clear indication of the change in the market which requires companies to continuously test and adjust their go-to-market strategies in real time, which is exactly what our platform provides.” 

Prior to founding Sightfull in late 2020, Liran was the first employee of cybersecurity company Adallom which was acquired by Microsoft in 2015, later becoming Chief Technology Officer of the company’s Israeli Development Center, one of Microsoft’s three strategic development centers. In creating the Sightfull product, Liran and co-founder and CTO Alex Litvak utilized technologies and methodologies that are widely used in the cybersecurity field, but have not been previously used in the business analytics space. These innovations brought unique benefits to their goal of bridging revenue analytics and business intelligence by using automation that enables enterprises to extract full business value from their data. 

“Too many organizations have only a vague idea if their go-to-market strategy actually works,” said Yair Snir, Managing Director, Dell Technologies Capital. “Sightfull unifies business intelligence and revenue intelligence, providing valuable insight into go-to-market strategies that anyone, from analysts to line-of-business, can understand. The ability to leverage business data to highlight choke points within the business is transformational for enterprises across industries. We are very proud to have invested in Sightfull at this early stage. With their strong management team led by two experienced entrepreneurs, we are certain the company will soon be the clear leader in this market.” 

About Sightfull 

The Sightfull platform helps SaaS companies quickly drive revenue growth by leveraging the full power of their business data. Our powerful self-service revenue analytics solution, which can be up and running in hours and does not require the assistance of data analysts, enables revenue leaders to receive immediate answers to all their highly granular business questions and collaborate on identifying their root causes. By gaining an accurate understanding of their full revenue cycle, our customers are able to continuously analyze, test and adjust their strategic go-to-market decisions based on actionable insights and the proactive identification of time-sensitive business issues. Sightfull, which is based in San Francisco and Tel Aviv, is backed by prominent venture capital firms including Dell Technologies Capital and Norwest Venture Partners. 

For more information, visit www.sightfull.com or follow us on LinkedIn. 

About Dell Technologies Capital

Dell Technologies Capital is the global venture capital investment arm of Dell Technologies. The DTC investment team backs passionate early-stage founders who push the envelope on technology innovation for enterprises. Investing at a pace in excess of $200M per year, the team has backed more than 130 startups with notable investments in companies including Arista Networks, Cylance, Docusign, Graphcore, Humio, JFrog, Minio, MongoDB, Netskope, Nutanix, Nuvia, Redis, RedLock, Twistlock, Xometry and Zscaler. Headquartered in Palo Alto, California, DTC also has offices in Boston and Israel. 

For more information, visit www.delltechnologiescapital.com.