Average sales cycle length

What is average sales cycle length?

The full sales cycle covers the entire process of managing the sales opportunity from when it was open to when it was closed. The average sales cycle length metric measures the average number of days that opportunities were in active development before they were closed. For each time period, this metric presents the average cycle length of opportunities that were closed during that period.

Why is average sales cycle length important to measure?

Speed is a key factor in a successful and efficient sales pipeline. Sales leaders should aim to minimize the average length of the sales cycle in order to increase the efficiency of their teams. In addition, a shorter sales cycle is often linked to improved pipeline conversion and opportunity win rates.

How is average sales cycle length calculated?

For each period, the average sales cycle length is calculated by dividing the total sales cycle duration of all the opportunities that closed in that period by the total count of these opportunities.

All the SaaS revenue metrics you need

Average sales cycle length is only one of the hundreds of SaaS metrics that are available out-of-the-box to users of the Sightfull revenue analysis and optimization platform. They include all the critical metrics required for SaaS companies - from indicators regarding campaigns and leads, through those that track pipeline, conversion and bookings, and all the way to later signals such as retention and expansion.

These highly precise customizable metrics are automatically calculated based on a large repository of SaaS industry standards, best practices and benchmarks. This saves lots of time for RevOps teams since they don’t have to rely on data analysts for support, waste time on error-prone spreadsheets, or manually create and update dozens of reports.

Sightfull users also receive dozens of pre-built dashboards based on these metrics, enabling them to easily investigate revenue trends at a highly granular level, identify their root causes, and act on proactive insights regarding time-sensitive business issues. 

Related Metrics

• Bookings
• Pipeline by Stage

Also known as

• Average sales cycle duration
• Average time to close a sale 
• Average sales process duration 
• Average time from lead to close