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Track your business across different angles and periods.

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Templates are metric bundles designed for specific business topics.

Best for RevOps

Best for SalesOps

Navigating your sales pipeline

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Pipeline Creation Analysis

Streamline your pipeline creation analysis.

3 metrics

Sales Cycle Length

Opportunities duration through the sales funnel.

2 metrics

Sales Velocity

Revenue generation efficiency indicators.

6 metrics

Win Rate Analysis

Discover the likelihood of winning opportunities.

2 metrics

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Metrics are quantifiable indicators tailored to specific aspects of a business.

Marketing performance for RevOps

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Average Campaign Cost

The average cost of campaigns that started during a specific period.

Campaign Cost

The cost of campaigns that started during a specific period.

Campaign Cost per Lead

The average cost per lead sourced by the campaign, calculated by dividing the actual cost of the campaign by the number of leads sourced by the campaign.

Campaign Cost per MQL

The average cost per Marketing Qualified Lead (MQL) touched by the campaign, calculated by dividing the actual cost of the campaign by the number of MQLs touched by the campaign.

Campaign Lead Conversion Rate

The percentage of leads sourced by campaigns that started in the specific time period, that were converted to opportunities at some point in the future.

Campaigns Lead Touchpoints

The total number of interactions leads had with campaigns starting in that period.

Campaign Leads Sourced

The number of leads sourced by campaigns that started during the period.

Campaigns Leads Touched

The number of leads touched by campaigns that started during the period.

Campaigns Started

The number of campaigns that started during the period.

Campaign MQL Conversion Rate

The percentage of MQLs influenced by campaigns that started during the period, that ultimately converted (became opportunities).

Lead-to-MQL Conversion Rate

Calculates the percentage of new leads created during a specific time period that have successfully become Marketing Qualified Leads (MQLs).

Lead-to-Opportunity Conversion Rate

Calculates the percentage of new leads created during a specific time period that have successfully transitioned into sales opportunities.

Lead-to-SAL Conversion Rate

Calculates the percentage of leads created during a specific time period that were accepted by sales as potential opportunities and assigned for further development.

Leads Converted

Measures the number of leads that have successfully converted to sales opportunities, reflecting the lead conversion rates.

Leads Accepted

The number of leads that entered the SAL stage during the period.

Leads Created

Measures the volume of leads created during the time period.

Leads Qualified

Identifies the number of leads that have been qualified by marketing (Marketing Qualified Leads - MQLs) and deemed ready for the next stage in the sales process during a specific time period.

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Pipeline analysis for SalesOps

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Average Sales Price

The average amount of closed won opportunities (Bookings).

Bookings

The total contract value of all closed won opportunities during a specific period.

Pipeline Creation

The amount of new pipeline opportunities created during the period.

Pipeline creation QTD

The amount of all new opportunities created thus far in the quarter by weeks.

Pipeline creation QTD (historical comparison)

A historical comparison of past four quarters of creating new opportunities in each fiscal week of the quarter to this quarter.

Average Sales Cycle Length

The average duration in days it takes to close an opportunity for all opportunities closed during the period.

Average Time to Close Won

The average duration in days it takes to close a won opportunity for all opportunities closed during the period.

Deal Velocity

How fast are deals moving through the pipeline?

Deal Velocity Ratio

The Deal Velocity Ratio quantifies daily revenue per deal by normalizing the average sales price by the average deal length, providing a navigational tool for sales optimization.

Sales Velocity

Sales Velocity measures daily revenue generation by dividing bookings by the average deal length.

Opportunity win rate

The share of closed opportunities that were won.

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Suite for the newly appointed CRO

ABM Funnel

Activities Created

ARR Waterfall

Bookings Overview

Calls Activity Efficiency

Calls Activity Effort

Emails Activity Efficiency

Emails Activity Effort

Logos Overview

Pipeline Overview

Quota Attainment

Retention Analysis

Sales Rep Performance

Sales Velocity

Navigating your sales pipeline

Pipeline Creation Analysis

Sales Cycle Length

Sales Velocity

Win Rate Analysis

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Marketing performance for RevOps

Average Campaign Cost

Campaign Cost

Campaign Cost per Lead

Campaign Cost per MQL

Campaign Lead Conversion Rate

Campaigns Lead Touchpoints

Campaign Leads Sourced

Campaigns Leads Touched

Campaigns Started

Campaign MQL Conversion Rate

Lead-to-MQL Conversion Rate

Lead-to-Opportunity Conversion Rate

Lead-to-SAL Conversion Rate

Leads Converted

Leads Accepted

Leads Created

Leads Qualified

Pipeline analysis for SalesOps

Average Sales Price

Bookings

Pipeline Creation

Pipeline creation QTD

Pipeline creation QTD (historical comparison)

Average Sales Cycle Length

Average Time to Close Won

Deal Velocity

Deal Velocity Ratio

Sales Velocity

Opportunity win rate

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